Winnefox Library System

Marketing your library's electronic resources, a how-to-do-it manual for librarians, Marie R. Kennedy & Cheryl LaGuardia

eng

Includes bibliographical references and index

illustrations

index present

non fiction

Marketing your library's electronic resources

bibliography

805701697

Marie R. Kennedy & Cheryl LaGuardia

a how-to-do-it manual for librarians

Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans. --from publisher description

Determine the purpose of your marketing plan -- Fashion your marketing plan -- Implement your marketing plan -- Construct your written marketing plan report -- Assess your marketing plan -- Revise and update your marketing plan ("lather, rinse, and repeat") -- Sample marketing plan reports. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Milner Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relations/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls